Hertz Corporation, a subsidiary of Hertz Global Holdings Incorporation is an American car rental company with international locations in 145 countries worldwide, whiles operating a fleet of over 550,000 vehicles from 6,300 locations.
LEASAFRIC, the biggest leasing company with a portfolio of non-bank financial institutions launched Hertz Ghana as the world’s number one logistics and transportation service to corporate Ghana.
The client being a top-notch organization in Car rental wanted its first set up/brand in Ghana to communicate voluminous substance through its launch hence the need for a colourful event that communicates the purpose of their brand and a well-tailored event to attached potential clients and investors.
Project
Company Launch
Client
Hertz Corporation
What We Did
- Developed, planned, and executed the Hertz franchise as new business for Leasafric Ghana Ltd
- Designed the implementation phases of the franchise.
- Led dedicated teams on the planning, scheduling, and execution of the Hertz Launch event
- Officially ensured the job was done within budget and timelines.
