LEASAFRIC GHANA PLC is a dynamic business solutions company that specializes in Fleet Management, Personnel Outsourcing, Fleet Tracking, Operating Lease, Ultra-Modern Car Rental Services, Finance Lease and Staff Bussing.
As a number one leasing company in Ghana, our client sorted after innovative marketing strategy; an indoor and outdoor advertising initiative to stay on top in the vehicle leasing industry.
Project
Comprehensive Marketing Strategy
Client
LEASAFRIC GHANA PLC
What We Did
- Spearheaded the Switch project.
- Led team on planning and executing the rebranding of the Car Rental business.
- Provided leadership and strategies on the new brand (name, logo, tagline, concept, and all stationaries). Successfully led planning and execution of Unveiling of the new brand.
- Constantly monitored vendors and ensured the event was on schedule and within budget.
