The Melcom Group of Companies consists of five separate entities: Melcom Limited, Century Industries Limited, Crownstar Electronic Industries Limited, Melcom Travels Limited, and Melcom Care Foundation. Melcom Limited, the first company of Melcom Group, is one of Ghana’s premier retail chains.
Apart from capturing an extensive retail market share with a network of 49 Melcom retail outlets and 8 cash ‘n’ carry depots spread all over Ghana, the Group is well-diversified into other industries as well.
After securing four new branches, Melcom needed a cutting-edge activation to inform its cherished customers that the new branches were open for business. Like any project, Melcom needed the activation to meet the constraints of their budget and timelines.
Project
Branch Activation
Client
Melcom Ghana
What We Did
- Helped organize a successful activation at 4 of their branches.
- Coordinated the events to meet sales budget targeted for the activation.
